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The prerequisites for the birth from the social and psychological phenomena that have emerged in the dawn of humanity, develop essaystone into elementary kinds of collective life. Ancient consumers have attempted to know, to know these phenomena and apply them in every day life. As an example, in many different kinds of the ancient religions of shamans and priests have successfully applied the potential of individuals infected by the mass mood from the crowd, to obey the leaders inspire exposed to imitate each and every other. Collective life demanded the regulation of individual behavior that German psychologists G. and M. Gibsh Vorwerg named “socio-psychological thinking”, ie the capacity of man to communicate effectively with other men and women, get along properly with their very own type.